Serious About Play
Award-winning designer crafting joy for kids and grown-ups who still steal the toys.
Hi! I’m Tanya Upneja. I design toys, games, and playful experiences that make you think, “Why didn’t this exist sooner?”
This is where I share my work, my process, and a few fun behind-the-scenes glimpses into how ideas evolve from sketches to smiles. Whether you're a parent, a play brand, or just curious, welcome to the world I design for.
Projects with Heart (and Brains)
Designing for Kids, Answering for Parents
As a toy and game designer, I spend a lot of time thinking about how kids grow, learn, and play.
But the questions I get from parents go beyond just toys, they're about creativity, attention spans, screen time, emotions, and what really helps kids thrive.
This video series is my way of sharing what I’ve learned, from both research and real-world experience, in a way that’s honest, practical, and full of heart.