Peppa Pig
The Smart Storyteller Plush
Interactive singing and talking plush that brings stories, rhymes, and pretend play to life. With app connectivity, it offers unlimited educational content, sparking creativity and boosting vocabulary for kids aged 3–6.
Client
PlayShifu | 2024
Key Contributions
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Concept Ideation & Vision Development
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Toy Design & CMF
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Prototyping & UX Testing
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Market Research &
Product-Market Fit Analysis
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UX Research
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Phygital Interactions Design
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Playtesting & Behavioral Analysis
Understanding Peppa
Ideation & Prototyping
The Peppa Pig: Smart Storyteller Plush was thoughtfully designed to align with the iconic show's themes of family, creativity, and everyday adventures, inspired by Peppa's love for capturing moments with her camera. Integrating a speaker seamlessly into the plush reflects this narrative, offering children an interactive and immersive way to engage with stories, songs, and pretend play, while staying true to the character's essence.
Final Product & Packaging
Preliminary Project
I
As a preliminary project, another plush, Unicorn ZeeZee, was conceptualized and designed to explore innovative features and storytelling elements. Below are some images showcasing its design, and many more licensed plush concepts are currently in development, expanding the possibilities of interactive and character-based play.
Product Link: https://www.amazon.in/Shifu-ZeeZee-Smart-Storyteller-Unlimited/dp/B0D8PMP5QS
Final Product
Playtest
Ideation & Protoyping
Extended Possibilities : Production Pipeline
The casing was designed with an extended Universal Design approach, seamlessly blending functionality and creativity. It offers a versatile base that can transform into various forms like a sling bag, backpack, or dungaree. This adaptability not only enhances usability across diverse needs but also builds a cohesive universe of its own