PlayShifu Doctor
The World's First Interactive Doctor Set
An interactive play experience that combines tactile accessories with screen-based gameplay, allowing kids aged 3+ to step into the role of a doctor. With fun diagnoses, Educational treatments, and engaging characters, it fosters creativity, role-play, and learning in an entertaining way.
Client
PlayShifu | 2021
Key Contributions
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Concept Ideation & Vision Development
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Market Research &
Product-Market Fit Analysis
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UX Research
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Toy Design & Prototyping
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Phygital Interactions Design
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Playtesting & Behavioral Analysis
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Educational Integration for Learning Outcomes
As the primary designer behind Tacto Doctor, I focused on blending physical and digital play experiences to create a truly engaging toy for kids. I began by researching popular digital games to understand the themes and characters that would captivate children, guiding the selection of figurines and elements for the kit. Through sketching, ideation, and multiple 3D-printed prototypes, I refined the design based on playtesting feedback to ensure it was both fun and functional. The final design process involved selecting CMF, resulting in a high-quality, phygital toy that truly resonates with young users.
Tacto Doctor was developed through close collaboration, where I contributed to game-level design, narration, and storyboarding, ensuring an engaging and educational experience for children. My understanding of kids' behaviours informed multiple playtests, helping refine the gameplay. This integrated approach allowed to seamlessly blend physical and digital elements, resulting in a compelling and user-focused toy
Awards & Coverage
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​Toy of the Year Winner, Poland 2024
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TOTY Finalist 2022
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Hamleys: Top 10 Toys
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WiFi Magazine Feature
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Most Innovative Project 2021 (Pearl Academy)
