PlayShifu
A New Look
Revamped three phygital STEM kits—Count, Letters, and Coding—to enhance user engagement and improve play-learning outcomes based on in-depth analysis of user behaviour and purchasing patterns. The redesign focused on creating a seamless blend of tactile and digital experiences, addressing both parental preferences and children’s evolving interests in toys.
Client
PlayShifu | 2024
Key Contributions
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Concept Ideation & Vision Development
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Toy Design Ideation & CMF
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Prototyping & UX
PlayShifu Coding
Revamped Look
Prototypes
A cohesive design solution that enhances the user experience for kids while maintaining the functionality and technical constraints of the PlayShifu Coding system
Production Samples
After DFMA
Before DFMA
PlayShifu Count
Revamped Look
Preliminary Ideas
Prototypes
A cohesive design solution that enhances the user experience for kids while maintaining the functionality and technical constraints of the PlayShifu Count system
PlayShifu Letters
A cohesive design solution that enhances the user experience for kids while maintaining the functionality and technical constraints of the PlayShifu Letters system
Revamped Look
Prototypes
The new Plugo line marks a shift from the older, more generic designs to products with distinct personality and charm. As a core IP for PlayShifu, it was reimagined to be more toyetic—bright, bold, and relatable for today’s kids. This fresh visual language boosts recall, encourages engagement, and strengthens shelf presence, ultimately driving better play value and sales.