top of page

Bloomingo

Bloomingo, a sub-brand of PlayShifu, was established to bring screen-free, interactive, and imaginative play to children. Focused on hands-on creativity, the brand addresses the growing demand for toys that inspire engagement without relying on screens. Through strategic planning and market insights, over 50 SKUs have been developed, including board games, card games, and DIY kits. Bloomingo’s diverse portfolio balances fun, education, and accessibility, positioning it as a leading choice for innovative and screen-free play experiences.

Client

PlayShifu | 2022

Key Contributions

  • Market Research & Brand Strategy
     

  • Trend Analysis & Product Development 
     

  • Portfolio Expansion
     

  • Prototyping & PlayTesting
     

  • Art Direction &  Concept Visualization

Art & Craft

This series was designed with young girls in mind. It features a fun, blingy aesthetic that inspires creativity and confidence. The tagline, "Make It, Flaunt It," encapsulates the concept of celebrating every creation as beautiful and showcase-worthy. Unlike traditional messy craft kits, these thoughtfully curated kits ensure every child achieves the same stunning results.

image.png
image.png
image.png
image.png
image.png
image.png
image.png
image.png
image.png
image.png

Interactive Books

A creative series combining magnetic components with engaging storybooks, blending rhymes and pretend play to spark imagination. Each kit offers interactive, hands-on fun, encouraging kids to dive into stories while role-playing their favorite characters!

Yippie Yay, Salon Day!

Who Wants Waffles?

image.png
image.png

I dream Of Ice-Cream

image.png
image.png

Learning 1o1

An educational series designed to make learning fun and interactive, covering foundational concepts through engaging puzzles and activities. Perfect for building essential skills, it transforms everyday lessons into exciting hands-on experiences!

image.png
image.png
image.png
image.png
image.png
image.png
image.png
image.png
image.png
image.png

Board Games

A series of engaging and thoughtfully designed board games that bring friends and families together. Combining strategy, fun, and creativity, these games inspire critical thinking, teamwork, and hours of memorable play!

Grill Thrill

image.png
image.png
image.png
image.png

Prototyping

In-Store

image.png

Pirates Paradise

image.png
image.png
image.png
image.png

Prototyping

In-Store

image.png
PHOTO-2023-06-13-20-32-02 2.jpg
image.png
image.png

Other Products

image.png
image.png
image.png
image.png
bottom of page